Africa Hospitality Investment Forum (AHIF) Returns to Morocco


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The Africa Hospitality Investment decision Discussion board (AHIF) will return as an in-individual party in 2022, having spot  on 2 – 4 November, at the high-class Fairmont Taghazout Bay, a 5-star resort with leisure  and business services, future to Agadir.

AHIF is Africa’s leading meeting location of leaders in the hospitality sector, attracting lodge and genuine estate investors, homeowners and developers, world-wide hotel operator CEOs and notable advisory products and services from throughout the African continent and beyond. The party makes a dialogue and drives deals between intercontinental investors and hospitality entrepreneurs on the entire African continent. To day, this year’s leading line sponsors contain Host Partner, SMIT, and Platinum Sponsors, Radisson and IHG.

Imad Barrakad, Chairman & CEO, SMIT, claimed: “We are delighted to be web hosting AHIF the moment all over again and showcasing the prospects that are available for traders outdoors of the recognized towns of Casablanca and Marrakech. As a country, we are investing billions alongside the southern coastline of Morocco and we seem forward to welcoming the luminaries of the African hospitality sector to showcase the alternatives, build associations with them and assure them that Morocco is a location they should prioritise for new initiatives.”

Morocco is an superb case in point of the positive aspects tourism can carry to a country’s economic climate and its investment decision attractiveness. Prior to the pandemic, the Entire world Journey & Tourism Council (WTTC) reported that the Vacation & Tourism sector was accountable for 21.2% of the country’s export profits, $10. billion. In 2019, the industry was really worth $14.6 billion, 12.1% of Morocco’s GDP, and was sustaining 1.3 million jobs, 12.3% of total employment.

In accordance to the Entire world Lender, tourism is anticipated to be a major driver of the country’s overall economy this 12 months. In 2021, Morocco’s GDP development rebounded to 7.4%, which aided the country regain most of the output and task losses brought on by the COVID-19 disaster. Nonetheless, as genuine GDP is nonetheless 6.4% beneath the pre- pandemic pattern it is encouraging for these wanting to make investments.

Matthew Weihs, Controlling Director, The Bench, which organises AHIF, said: “Hosting AHIF in Taghazout will let us to raise the networking alternatives in the occasion. We want to entirely utilise the vacation resort and integrate into our programme garden or poolside talks and actions these as golfing, tennis, or yoga. In addition to the keynote presentations, panel discussions and exhibition showcase, we will provide our attendees with a genuinely immersive AHIF encounter. As we have realised, practically nothing rather matches an in-individual occasion, when it will come to comprehension the issues of the instant, assessing the mood of the market place, sharing concepts and meeting prospective new company companions.”

A the latest conference of AHIF’s Advisory Board, comprising a decide on group of senior marketplace  leaders, which include: Mossadeck Bally, Founder and CEO, Azalai Motels Group Rahul Chaudhary, CEO and MD, CG Corp International & CG Hospitality Holdings Olivier Granet, Running Lover and CEO, Kasada Money Management Leila Farah Mokaddem, Director Basic Southern Africa, African Enhancement Bank and Graham Wood, COO, Solar Worldwide agreed the key matters of discussion at this November’s meeting must include things like:

  • General public-sector tourism expenditure incentives
  • Global economic overview on Africa
  • Investors’ watch on chances
  • Contingency arranging and disaster management
  • Substitute small business designs – franchise vs management
  • Localising a manufacturer
  • Expansion of alternate lodging
  • Sustainability in hospitality

Apart from resort and destination expenditure, the AHIF 2022 programme will function a broad overview of hospitality from aviation to culinary ordeals, and from contingency scheduling to international investment decision into Morocco.

In addition to the in-particular person function, two virtual AHIF Marketspace functions will choose a deep dive into unique regions in Morocco and showcase the initiatives that are ripe for quick investment. The first AHIF Marketspace will choose position on 15 June (09:45 – 12:30 GMT + 1) with a target on Guelmim Oued Noun, a town in southern Morocco, generally identified as the Gateway to the Desert. Boasting a new airport, Guelmim is one of the most promising seashore locations in Morocco and, with an financial investment approach of $1.2bn by the authorities, it is aiming to be just one of the major locations in the Kingdom.

These small 2-hour digital functions in advance of AHIF will be totally free to go to and provide further touch factors for the AHIF local community. The tasks presented will be loaded onto a safe platform with more economical and job facts for traders to review. There, they can also ask for personal conferences with the task entrepreneurs at their advantage. Even more Marketspace webinars on certain regions about Africa and the Middle East will stick to, offering buyers, proprietors, developers an on-line catalogue of confirmed, investable tasks.

Registration for AHIF is now open up at